Microsoft Dynamics 365 Customer Insights: A Powerful Way to Achieve Your Marketing Goals

In the current challenging economic environment, organizations are facing various obstacles that hinder business growth. They face difficulties in acquiring new customers, retaining existing ones, and maximizing lifetime value.

Organizations often adopt a generic marketing approach aimed at capturing customer attention, but they often experience low customer engagement and interaction due to the lack of personalized strategies. This points to the need for organizations to focus on personal interactions with their customers.

Organizations must shift from their generic approach to personalized engagement with a profound understanding of each customer’s actions and interests. This simplifies the job of marketers, allowing them to dedicate their time and effort to improving customer engagement.

What solution can be used to drive successful customer engagement and business success?

Microsoft Dynamics 365 Marketing is such a solution that enables organizations to achieve personalized engagement with customers and accelerate business success.

But, to make your marketing efforts more focused, it is crucial to gather information about your customers, including their trends, interests, behavior, and transactions. With these insights, your teams can deliver personalized experiences.

How can you gather this vital customer information? The answer lies in harnessing your data to gain a comprehensive understanding of your customers.

Dynamics 365 Customer Insights can help you derive information about customers from data. It helps marketers and customer service agents gain a 360-degree view of each customer. So that marketing teams can deliver relevant content that boosts customer engagement.

Note: Microsoft has merged Dynamics 365 Marketing and Dynamics 365 Customer Insights into a unified solution known as Dynamics 365 Customer Insights. This AI-powered solution is designed to enhance the customer experience.

Importantly, despite the merger, customers still have the option to use these applications as standalone offerings.

Dynamics 365 Customer Insights, fueled by Copilot (generative AI) capabilities, can elevate your marketing and sales strategies to unprecedented levels.

Discover how the copilot features helps you drive meaningful customer engagement.

Maintain consistent customer experience that aligns with your brand

You can deliver a consistent experience that aligns with your brand image to customers through landing pages, registration forms, and emails.

With the Copilot feature in D365 Customer Insights, you can easily create forms and event registration pages that match your web design and branding. Copilot takes care of the details by automatically copying fonts, styles, color schemes, and button appearances from your website to your forms and landing pages.

Additionally, you have the flexibility to review and make any necessary adjustments, ensuring that every element aligns perfectly with your brand’s design.

Create customer journeys in quick time.

The Copilot feature enables users to create customer journeys quickly, even if they have no prior experience in doing so. You simply describe the journey you want in plain language, and Copilot generates it for you.

By creating customer journeys rapidly, your teams can concentrate on delivering personalized experiences for customers through effective collaboration. This, in turn, allows your team to respond to customers promptly, generate sales leads, increase sales conversions, and enhance customer satisfaction.

Rapidly create targeted customer segments

You can focus on building robust relationships with customers by building and simplifying targeted customer segments. Copilot feature helps you create customer segments – groups of customers who share common characteristics- in quick time.

You can easily create customer segments using your conversational language without any technical complexity. This process helps you save time, allowing teams to move on with the efforts to strengthen relationships with your customers. The copilot feature simplifies the process of developing detailed targeted customer segments when needed.

Explore new insights.

The Copilot feature enables you to discover new information about your customers. Marketers can have natural language conversations with data to uncover insights about customers that they might not be aware of.

Users do not need any technical expertise to ask questions and receive answers. Furthermore, the AI feature also offers suggestions for asking additional questions to delve deeper into the topic. With a deeper understanding of customers, your teams can provide the personalized experiences that customers expect.

Create content easily.

How great would it be to receive assistance in content generation? Copilot is here to help you create content for emails, social media posts, and more, aligning perfectly with your brand image.

This is a significant step in connecting with your audience through relevant and engaging content. You can seamlessly incorporate the generated content into your email communications.

Want to implement Dynamics 365 Customer Insights in your Business?

You can seek the expertise of experienced Microsoft Partners for expert guidance.

As a leading Microsoft Partner in the UAE, LITS SERVICES enables organizations to become successful by exploring the capabilities of Microsoft Dynamics 365 Customer Insights which is a blend of Dynamics 365 Marketing and Dynamics 365 Customer Insights.

This solution with generative AI features enables you to foster successful customer engagement, resulting in increased sales and business growth. Our D365 experts provide proper consultation, integration, and customization to ensure positive business outcomes, and to make powerful decisions.

We offer Dynamics 365 solutions to organizations in a range of countries, including Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Jordan, Kenya, Germany, Canada, Pakistan, and India.

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